![]() ![]() Along bottom half of the image is 3-7 audience links that point to various items within the site.Ī page element that displays News Items in increments of 3.Ĭan be used in a variety of places, most common usage on the news page and the front page. Possible proof point or emphasis rectangular vertical box. Black to transparent gradient overlay on the bottom of the image. The Purdue Co-Brand Image should be linked to the main page of the College/School/Program represented.Ī page element that presents a large image with the possible addition of overlaid audience linksĪt the top of the page under the Navigation and header.įull screen width image but NOT full screen height. The Header is located directly below the main navigation bar at the top of the pageĪ white background with small diagonal stripes in a light gray, overlaid with the vertically centered Purdue approved Co-Branding Logo for the College/School/Program represented on the webpage. All top level links should point internally to the College.Ī page element that presents the co-brand of Purdue University and the College/School/Program, using Purdue branding elements Optimally, Navigation should contain between three (3) and seven (7) main links (not including the “Purdue” or social links). All other items (Purdue Link, Mega Menu, social media icons) will be under the hamburger menu. ![]() On mobile, the design will shorten to a hamburger menu and search icon. ![]() On Other Pages: A link to the Engr homepage followed by a dividing white vertical line, the Acronym of the local site (example: AAE) and the local links for that site (Middle). On ENGR: All College Level Links (middle) Included in the bar is a link back to the university (left) separated by a white vertical line, local social media and search Font Awesome icons (right) The Navigation remains at the very top of the page both in mobile and desktop screen resolutions.Ī gold bar (#C28E0E) with white links that, when hovered over, turns the background a darker gold (#98700D). Ensure that PO-supported programs and courses are appropriately represented on the PO website and other campus venues.A page element that displays the mega menu for Purdue Engineering.Develop content-rich landing pages to drive traffic to Purdue institutions’ websites with mobile capabilities. ![]() Consider advertising how your program is different from the competition.What is the message you would like students to have about your program?.Consider using alumni base as a marketing channel – both to tap into their further and continued education needs and to seek their help with student recruitment.Do you intend to employ the following marketing channels? (lead generation vendor, search engine marketing/optimization, email, direct mail, digital media, social media, out of home (EX: bllboard, radio, etc.)).Optimize vendor performance through data analytics and regular performance reviews.Generate insights from spend, inquiry volume/mix/quality, and channel performance analytics to further improve marketing effectiveness.Coordinate end-to-end marketing activities (e.g., strategy, planning, execution, performance analysis).Position: (a) Purdue institutions vis-à-vis other providers in the market (goal: capture fair share of the market) (b) Purdue institutions vis-à-vis each other (goal: avoid brand confusion).Determine appropriate positioning for Purdue institutions and develop brand messages and attributes to identify the institutions with these positions.Will you partner with 3rd party marketers to target prospective students?.Will your marketing efforts focus at the following levels? (program, department, college).Who will provide marketing for the program? (content, creation, delivery, website creation).The Marketing team will develop and execute a marketing plan with the approval of the department.The marketing team will make a decision on what marketing channels will they use.A marketing strategy will be created considering the target audience.Department will decide if they will use a 3rd party vendor for their marketing initiatives. ![]()
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